Archive for the ‘Magento’ Category
Fast Magento Optimization
Thursday, December 10th, 2009Because of the traffic volume Zumiez sees every day, we’ve had to make Magento perform much faster.
Our definition of ‘faster’ is twofold. First, front-end users shouldn’t have to wait 4 seconds to receive a page (significant conversion issues). Second, a site should be able to serve much, much more than 1 or 2 pages per second. Those are the 2 main factors we addressed with ‘faster’.
Design to Magento Commerce
Thursday, December 10th, 2009I’ll start by way of introduction. We have been thrust to the forefront of Magento development, somewhat in spite of ourselves, and wanted to share a few of the things we’ve learned along the way. Let me explain:
Delorum started as a design firm about 4 years ago. Three partners with branding and design backgrounds decided to move back to rural Idaho and build a firm. We started locally, and within a couple of years had attracted attention from some major players on the ecommerce scene. We were hired in a pinch on a project that was over budget and past due, mainly for design, user interface and Flash. That forged an early relationship with an ecommerce veteran (Troy Brown formerly with Eddie Bauer / Expedia / TommyBahama / currently with Zumiez) which is largely how we ended up building possibly the fastest Magento implementation on possibly the highest volume Magento site to date (that’s a relatively educated guess).